Developing the strategy
One of your top priorities should be to develop a vendor enrollment, or supplier enablement, strategy for your virtual mastercard payment program. There are several industry-leading virtual payment processors who provide dedicated vendor enrollment teams, and your best bet is to work with one of these companies.
If you're doing this on your own, however, there are several things to consider:
1. Set goals and determine metrics. Before you start, have an understanding of what success looks like. What percentage of vendors do you think you can enroll, and in what time frame? What is your ROI goal for this program? What tools will you need to track your success?
2. Determine which of your vendors already accept credit card, or even virtual payments. These vendors will be your first targets. Because they already accept these types of payments, they most likely already know the benefits involved and may require significantly less work to set up.
3. Develop your campaigns. When developing your vendor enrollment campaigns, you will want to consider three main things: vehicle, messaging, and timing.
· Vehicle: How do your vendors communicate? What is the best way to reach them? Most successful vendor enrollment campaigns use a combination of phone, letter, and email communications.
· Messaging: What messages will resonate most with your vendors and suppliers? What questions will they have, and what are the benefits that will have the greatest impact on each? When developing your messaging, you may want to segment your vendors by size or by industry, and tailor the wording and images used to each segment.
· Timing: The schedule for each vendor enrollment campaign will vary, depending on your relationship with vendors, any internal deadlines, the size of your vendor base, and the number of vendors already enrolled. Whatever you do, make sure to create a campaign calendar in advance. Knowing which date to send which type of communication to whom will help keep you accountable and ensure that your campaigns stay on track.
4. Internal training. Any associate who touches the virtual payment program or vendor relationships should be trained on the change and how to handle vendor requests. Companies should use a variety of tactics such as email, live training sessions, online training sessions, message boards, and internal newsletters to keep employees up-to-speed.
5. Vendor support. Finally, how will you continue to support your vendors as they go through these changes in how they accept payments from your company? Who will handle any incoming questions and ensure that each vendor is comfortable with processing virtual payments?

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